Canelo Álvarez — Official Ambassador of 1Win

Saúl “Canelo” Álvarez is a professional boxer from Guadalajara, Mexico, widely regarded as one of the best pound-for-pound fighters in the world. Canelo, who was born on July 18, 1990, started boxing at the age of 13 and advanced through the ranks swiftly thanks to his extraordinary talent and perseverance. Light middleweight, middleweight, super middleweight, and light heavyweight are the four weight classes in which he has won titles, making him a multi-division world champion. In 2021, Canelo achieved a historic feat in contemporary boxing by becoming the undisputed super middleweight champion. 

Canelo has defeated some of the biggest boxing names, such as Gennady Golovkin and Sergey Kovalev, thanks to his explosive power, tactical defence, and sharp counterpunching. Outside of the ring, Canelo is respected by both fans and other athletes for his discipline and dedication. His boxing style combines strength, intelligence, and precision, making him a unique figure in the sport. Canelo continues to inspire millions with his incredible journey and unwavering pursuit of greatness.

The professional boxing career of Saul Álvarez started in 2005 at the age of 15. He established an impressive record throughout the years, winning numerous world titles in four different weight classes. In 2021, he became the undisputed super middleweight champion, making history. He also held unified belts in the light middleweight and middleweight divisions. Canelo has won against elite opponents like Miguel Cotto, Callum Smith, and Caleb Plant thanks to his fierce and technically impressive battles. 

The Ring magazine and other prominent boxing organisations have given him numerous Fighter of the Year awards. Álvarez is renowned for his ability to modify his approach to suit various opponents, demonstrating both strength and accuracy. His career has rekindled interest in boxing all throughout the world, but especially in Mexico, where he is a national hero. Canelo keeps demonstrating why he is regarded as one of the best fighters of his generation with each fight.

We are happy to announce Canelo Álvarez as 1Win ambassador! Prior to his eagerly awaited bout against unbeaten opponent William Scull for the IBF super middleweight gold, this new cooperation was revealed. Canelo was an obvious choice for us since his amazing path from modest beginnings close to Guadalajara to becoming a four-division world champion reflects our own dedication to development, excellence, and ambition. Canelo represents the passion, discipline, and focus that we admire at 1Win with his 60 wins and innumerable historic triumphs.

But why did Canelo choose us? In his own words, 1Win is a global brand “established for champions,” sharing the same values of focus, strategy, and passion that have defined his boxing career. He saw in 1Win a platform that goes beyond betting — one that offers exciting experiences, fair play, and real engagement with sports fans worldwide. Together, we’re bringing you exclusive content, new challenges, and big surprises, all inspired by the champion mindset.

If you want to follow Canelo Álvarez’s latest updates, his official social media accounts are the best place to start. Canelo regularly shares insights into his training routines, upcoming fights, personal achievements, and behind-the-scenes moments from his life as a boxing champion. His social channels offer fans exclusive content, including photos, videos, interviews, and live streams. Whether you’re looking for real-time news or inspiring highlights, Canelo keeps his followers engaged and informed across multiple platforms. Below you’ll find the official links to his verified profiles — stay connected and be part of the action!

Instagram: https://www.instagram.com/canelo/;

Wikipedia: https://en.wikipedia.org/wiki/Canelo_Álvarez;

X: https://x.com/Canelo/;

Facebook: https://www.facebook.com/SaulCaneloAlvarez/.

Canelo Álvarez’s partnership with 1Win marks an exciting chapter for both the boxing legend and our global brand. As a true champion, Canelo’s values of focus, discipline, and ambition resonate deeply with our own. Together, we aim to deliver unmatched experiences for sports fans worldwide, combining Canelo’s legacy with the innovative approach that defines 1Win. We are thrilled to have him as our official ambassador and look forward to sharing exclusive content, special events, and much more with our users. With Canelo’s unwavering drive and 1Win’s commitment to excellence, this collaboration is poised to inspire and engage sports enthusiasts everywhere. Join us on this journey and experience the excitement of winning with 1Win!